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A'Pieu was launched by Korean skincare giant Missha back in 2008. Think of it as Missha's little sister - for little sisters. Yes, the idea behind the brand is skincare for younger skin with the aim of preserving the youthful appearance of the skin rather than trying to restore it when the signs of aging set in.

The name "A'Pieu" is inspired by the French words "first" and "basic", which represent the main concept of this brand: first skincare and makeup for younger skin. A'Pieu believes skincare should be gentle and makeup look natural.

A'Pieu's philosophy is "Beauty should be pure" and they do this by focusing on natural ingredients and extracts.

A'Pieu offers a wide range of trendy, prestigious and non-irritating products that keep skin energized and youthful. The range includes fruit and vegetable extracts (orange, watermelon, lemon, cucumber), herbal and plant extracts (witch hazel, lavender, chamomile), hyaluronic acid, collagen and glycerin to moisturize the skin. Many products contain over 95% organic ingredients, including snail slime , fresh goat's milk and milk proteins. Sounds almost good enough to eat.

All of their products are hypoallergenic and their formula contains no parabens, GMOs, triclosan, benzophenone and mineral oil, making them suitable for sensitive skin.