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Inspired by the women of Korea's Joseon Dynasty (~1392 to 1897~), which is still very famous and influential in modern Korea today. Beauty of Joseon used ingredients prescribed in a guide to women's cosmetics and makeup tools ~ Kyuhab Chongseo. This book focused on skin care that would result in clear, clean skin using traditional herbal and fermented ingredients ~ Hanbang (Honey, Orchids, Soybeans, Rice Bran, and Apricots). Joseon Beauty is a brand that has reinterpreted unchanging beauty and nature's traditional methods in a modern way according to wisdom.