Blithe stands for a new generation of innovative skin care with efficient multitasking products.
Inspired by the colorful lifestyle of urban women
The colorful lifestyle of urban women inspired Blithe Cosmetics. City women have different dreams and take on different roles such as student, worker, housewife, daughter, wife and mother. They also have different skin problems and this also changes from time to time depending on an irritating urban environment. Independent women who are passionate about pursuing their dream and in search of their own color in the midst of their busy city life – we call them Blithe People, who together become a colorful painting, offer inspiration and help each other.